Developing your business

Purchasing groups: why is PIM an indispensable tool?

The PIM tool allows to control and manage the information of a product in a simple and efficient way, in order to advance the execution of certain tasks. It centralizes these data in a single place, so that they can…

What are the solutions for building customer loyalty?

The liberal and commercial function generally depends on its customer relations. A professional merchant or a freelancer must have a capacity of listening to develop his business. Listening is the first important thing to make a customer loyal in commercial…

What are the advantages of using a business coach?

Regardless of your industry, your company’s goal is to maximize its profit or earnings. The goods and services produced by the company are intended to enhance the brand image at the customer level. Thus, to achieve their goal, many businesses…

What is a business incubator?

In the world of innovation, a business incubator is a structure that intervenes in the creation of a company. In the process of realizing a project, the future entrepreneur will be accompanied by professionals and experts. There are different types…

Social media: how to optimize them to boost natural referencing?

SMO is the acronym for Social Media Optimization. As its name suggests, it allows you to improve the natural referencing of your brand on social media. It is therefore an extension of your SEO strategy. This method helps you increase…