SMO is the acronym for Social Media Optimization. As its name suggests, it allows you to improve the natural referencing of your brand on social media. It is therefore an extension of your SEO strategy. This method helps you increase your digital visibility with your customers and prospects. It also contributes to improve your brand image and your notoriety. These platforms have millions of users around the world who can be potential customers for your company.
Identify the right social networks
There are many social networks thanks to new technologies and the popularization of the Internet. It is therefore important to make good use of the opportunities they offer by creating pages in the name of your company. However, you must first identify the profiles of people who are interested in your products or services. This way, your marketing strategies and campaigns will have more impact. Hence, you can be sure to increase the conversion rate of your prospects into customers. During your targeting process, you should also determine the audience rate of your publications. This will allow you to identify favorable times when a large part of your community members is connected. This will make it easier for you to plan your publications and reach the maximum number of people.
Create a link between your website and your social networks
Social networks are inseparable from the digitalization of your brand. Indeed, they help you promote your website. This one is your virtual showcase to your customers and Internet users. Therefore, it is important to always link your website with your social media accounts. You must indicate them on your web pages. Your customers and prospects will be able to follow you or contact you more easily. You can also use social media to inform them more quickly about news on your website. This can be a new product line, services or blog posts. Then all you need is to share the link of your pages on all the social platforms you have chosen.
Demonstrate responsiveness
Social media make it easier for you to reach out. They are indeed less formal compared to emails. So, you need to make sure you are responsive within the hour when your customers or prospects contact you. They need to have an information quickly. Your degree of responsiveness is one of the factors of consumer satisfaction. When you meet their expectations, they ultimately promote your brand by sharing a positive experience.